Some words about myself

My career is focused on developing cutting-edge projects, where the customers’ needs can be understood by architecture acknowledgment and translated into environments considering their needs, user experience, regulations, feasibility, and sustainability.

I started my career in architecture companies working on hospitality projects, social housing and public spaces, where people’s relationship with space and the sensations caused by those projects were the main elements observed by me through the concept phases, preliminary study and preliminary design.

I had the opportunity to join the world of retail and my focus was on visual identity, leading the coordination of project execution and implementation of visual communication in stores, offices, clinics, and condominiums throughout Brazil for national and international brands. In this role I had the opportunity to work directly with the client, contractors, manage teams and processes, recruit and manage people, and be part of strategic decisions of the company. Within this niche I was able to understand sensations and experiences from the perspective of the sales space, where the identity of a brand is shown far beyond its visual elements.

Translating needs into experiences, and sensations into buildings led me to create my own design and projects studio where I started my entrepreneurial and research journey in the areas of psychology, health and well-being applied to built spaces. I worked on residential, commercial and health projects as a project manager, coordinator and architect of projects and their end-to-end execution alongside partners and suppliers.

Its main objective is to orchestrate design processes that have people and their experiences in the built environment as the main focus, allied to sustainable the environment in which it is inserted and to be socially, culturally and economically viable.

Vanessa Haro